Pricing tool
Margin, markup, and what to charge.
Put in what it costs you and what you sell it for. Get profit, margin and markup instantly — then work backwards from the margin you actually want to the price that delivers it.
- Free, no sign-up
- Margin and markup
- Works both directions
Profit margin calculator
FreeMargin is profit as a share of the price. Markup is profit as a share of the cost. They are different numbers for the same sale, and mixing them up is how a business quietly underprices itself.
Work backwards from a targetWorth knowing
Pricing without guessing.
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01
Margin and markup are not the same number
A 50% markup on a $40 cost gives a $60 price — but that is a 33.3% margin, not 50%. Quote a client "50%" while thinking markup and price on margin, and every unit you sell is quietly worth a third less than you planned. The calculator shows both so the ambiguity disappears.
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02
Gross margin is not profit
This tool works in gross margin: price minus the direct cost of the thing. Rent, salaries, software and marketing all come out of what is left. A healthy-looking 60% gross margin can still lose money once fixed costs land, which is what the break-even calculator is for.
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03
Small price moves beat large volume pushes
Because a price increase is almost pure margin, raising price by 5% typically adds more profit than selling 5% more units — the extra units carry their own costs, the extra price does not. Use the target-margin field to see the size of the move before deciding it is impossible.
Questions
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While you are here.
Pricing is a strategy problem.
If the numbers only work at a volume you cannot reach yet, the model needs the attention — not the spreadsheet.