Pricing
No packages. Just honest scope.
We do not publish a price list because we do not sell a product. What we can publish is exactly how the number is arrived at, and rough ranges so you know whether to keep reading.
- Scope agreed in writing
- Price fixed before work starts
- No surprise line items
Indicative ranges
Where most projects land.
Real quotes come from scope, not from a tier. These ranges exist so you can tell immediately whether we are in your ballpark.
Focused build
2–3 weeks
A landing page or a small marketing site. One clear goal, tight scope, quick turnaround.
- Up to 5 pages
- Conversion-first layout
- Core Web Vitals pass
- Basic analytics
Standard build
4–7 weeks
A full business website or store, plus the first layer of automation so it doesn't create manual work.
- Full site or store
- Payments and fulfilment
- 2–4 automated workflows
- Analytics and attribution
- Dashboard access
Full programme
8–14 weeks
Multiple service lines together — site, AI agent, automation and paid acquisition running as one system.
- Everything in Standard
- AI agent trained on your docs
- Custom software or portal
- Managed campaigns
- Ongoing optimisation
Ongoing work is a separate monthly retainer, sized to what you actually want maintained. It can be stopped with thirty days' notice.
How we quote
Five rules we apply every time.
Fixed before it starts
You approve a written price. We do not send a bigger invoice than the number you agreed.
Scope, not hours
You are buying an outcome. How long it takes us is our problem to manage.
We cut before we add
If half of what you asked for will not move the needle, we say so and quote the half that will.
Changes get quoted
New requests are priced separately rather than quietly absorbed by rushing something else.
No lock-in
You own everything on final payment. Leaving is always possible and never punished.
How a number happens
Four steps to a real quote.
It takes about two days from first message to a document you can act on.
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01
We work out what the outcome is worth
Not to price against it — to check the work is worth doing at all. If automating something saves four hours a week, that is the number the price has to sit comfortably under.
- Free
- One call or one email
- No commitment
-
02
We break the work into named pieces
Every deliverable is listed separately: pages, integrations, workflows, campaigns. You can strike any line out and the price moves with it.
- Line-by-line
- Strike anything out
- Nothing bundled invisibly
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03
We write down what is not included
The exclusions list is usually the most useful page in the document, and it is the reason there is no argument in week five.
- Explicit exclusions
- Assumptions stated
- Change process agreed
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04
One number, fixed
The total does not move unless you ask for something that is not on the list — and then you get a price for that before it starts, too.
- Fixed total
- Two milestones
- No hourly surprises
Honestly compared
Where we actually differ.
A freelancer is often the right answer for a small, well-defined job. This is when we are not.
| Feature | AWGCOR | Traditional agency | Freelancer |
|---|---|---|---|
| Pricing model | Fixed scope, fixed price | Retainer or day rate | Hourly or day rate |
| Written exclusions list | Yes | No | No |
| Price known before work starts | Yes | No | No |
| Six disciplines under one contract | Yes | Sometimes | No |
| One named point of contact | Yes | Account manager | Yes |
| Automation included in the build | Yes | No | No |
| You own all source and accounts | Yes | Sometimes | Yes |
| Continues if one person is ill | Yes | Yes | No |
| Minimum commitment | None | 3–12 months | None |
Money questions
The ones people hesitate to ask.
Want the real number?
Send us the outcome you need and we will price it properly.