Your business plan, on one page.

A one-page business plan created by Ash Maurya, adapted from the Business Model Canvas for new businesses. It fits the whole plan — problem, customers, solution, channels, costs and revenue — on one sheet, so you can test and change it quickly.

The Business Model Canvas describes how an established business works, with boxes for partners, activities and resources. The Lean Canvas swaps those for problem, solution, key metrics and unfair advantage, because a new business is mostly uncertain about whether the problem is real and the solution works.

Customer segments and problem, together: who has the problem, and what exactly it is. Then the unique value proposition, the solution and the channels. Leave unfair advantage until last — it is fine to leave it empty early on.

For deciding what to build and testing it, yes, and most founders find it far more useful than a long document. Banks and some investors still ask for a full plan with financial forecasts; the canvas is the best place to start that too.

No. It lives only in this tab and nothing is uploaded, so save the PDF or copy the text before you close the page. Inside an AWGCOR account the canvas is saved and shown to the AI assistant as context.